Case Study 1
Client: Pools R Us

Communication Objective: To create a brand identity appropriate for the UAE market and create awareness & desire which lead to increase in sales of the products.

Corporate exercise: The first part of the strategy was to create a corporate logo that gives a look and feel that the company desires, and then adapt that to the corporate stationary, create Brochures, leaflets, web site etc. Extend the strategy to the ATL communication (Advertised in well known mediums like Gulf News, Connector Magazine, and Gulf Today etc). Part of the communication strategy included a Direct Mailer exercise that targeted 5000 prospective customers which was a successful DM campaign. Six months into the business created a sale that surpasses the targets due to the awareness created. In the very first year, advertising campaigns created reputation which helped to establish a name among quality pool builders.

Apart from the conventional media the strength of the PR had been used to help establish the brand by conducting press meets with a press release in reputed English & Arabic dailies in the region. All of this was done within the advertising budget of the client and maximum mileage was extracted from the advertising budget.

Case Study 2
Client: SFFECO

Communication Objective: To establish the company as a superior name in fire fighting both in the industrial and consumer sectors.

Corporate exercise: To be a top of the mind brand in the category of fire fighting and industrial safety, since industrial advertising in different from conventional advertising the strategy would be different. We advised the client to be present in all relevant trade magazines and newsletters. Also a Direct Mailer exercise to the relevant decision makers in the industry was another way that helped to increase brand awareness. The face to face interaction which can be brought on with the participation of the client in various exhibitions for which the entire theme and execution of the stalls was done by us. Thus we were able to help the client be a name known in the industrial sectors by planning our strategy with the help of industrial advertising.

Case Study 3
Client: OTTIMO

Communication Objective: To give the company a more contemporary outlook and change the traditional look and feel.

Corporate exercise: First a new look and feel to the corporate identity as any change would begin here. The task was to maintain some elements of the old logo and simultaneously give a new look to the logo that would always stand out. The colours used were of the same shades as all the customers of OTTIMO recognized their corporate colours, hence the same was maintained. Strokes that were bold and contemporary were given to the logo and the font used merged with strokes as both had curved edges. The idea was to fuse design elements and text. The same treatment was extended to all the collaterals. These changes were welcomed by the client and their business associates as it lent a positive image for the Client.

Case Study 4
Client: Citizen Watches

Communication Objective: Enhance the image of citizen watches using dealer networks and corporate gifts.

Corporate exercise: Using corporate gifts is a good way to spread more brand awareness and maintain the top of the mind rating among consumers as is in the case of citizen watches. By suggesting to the Client to use good products as the target audiences would keep them and every time they use the product they see the brand. Branding all the requirements for the regional meet was done in many innovative ways. Also material for Point of Purchase with excellent finish was displayed and this was used in all the distributors and dealer outlets all across the MENA (Middle East and Northern Africa). Apart from conventional advertising, dealer meets, POS materials and corporate gifts play a vital role in carrying the brand forward.

Case Study 5
Client: Proteam Europa

Communication Objective: The task was to communicate the same message every competitor in the industry does but the challenge was to make the communication very appealing.

Corporate exercise: the approach used for brand communication was through Direct Mailers and response oriented e mails. The data base was selected to shortlist where the decision making process was being made and this comprised of the Target Audience. The creatives were designed to break away from conventional industrial advertising and a sense of aesthetics was incorporated to look visually appealing. The response was excellent as the brand communication was a combination of response driven mailer exercise and brand building side by side.

Case Study 6
Client: Techniq International

Communication Objective: To re-design all the corporate communication tools of the Client. In many ways the task was to re-brand the company’s image to suit the current market trends.

Corporate exercise: the task was to rework the entire corporate communications to have a competitive advantage in the market. The Client did not want to change their existing look and feel which made the corporate re-branding exercise a little more challenging. The end result was a new dynamic corporate brand but yet maintains some elements of the old brand to maintain continuity.

Case Study 7
Client: Mobileware

Communication Objective: The objective was to spread brand awareness but on a restricted budget.

Corporate exercise: Since the budget to create brand awareness was constrained, the idea was to use alternate means to be visible in the market. The strategy used to be visible was to conduct a Below-the-Line (BTL) exercise at the locations where the Target Audiences frequented. Apart from BTL, leaflets and product brochures were distributed this method of corporate communications was extremely effective considering the fact that the budget for brand communications was limited.

Case Study 8
Client: Bentley Steel and Glass

Communication Objective: To develop design and create a brand identity starting right from the logo to the communication tools.

Corporate exercise: The exercise began with nothing but a white paper and a verbal brief from the Client. The first task was to create a brand identity that is to bring out a professional image of the company and also be able to stand and compete against competitive giants in the same field. The company being relatively new in the UAE was at a disadvantage of not having enough experience in the UAE market. This was overcome purely with a brand image, an image that portrayed the Clients professionalism and experience in other markets. The brand weapons used were Logos, corporate identity and corporate brochures. The market survey had revealed that most of the businesses were won based on pricing and materials this lead us the believe that the first thing the people who the client do business with first see the letter heads and logo, hence this gave us an insight of where to put the focus of the strengths for communication – Corporate Branding.